If you are looking to get more clients in the door of your salon, it’s time to turn your marketing game up a couple of notches. One of the biggest concerns for salon owners is the hefty price that is often associated with marketing, but you don’t always have to go the expensive route to make an impact. Below you will find a few promotional tactics that will help you grow your client-base- and fast!
Grow Your Network
Networking is one of the oldest tricks in the book, but it is one method that truly works. At first, it may seem a little intimating and nerve-wracking to meet a bunch of strange people, but it becomes easier after each time. Check out networking websites, like Meetup, to find a networking group in your area. Be sure to be armed with business cards detailing who you are and what business you own or work for.
Ask for Referrals
Asking for business can seem awkward sometimes, but when you have happy clients, don’t be afraid to ask for a referral. Your clients most likely have already talked about your salon to their friends and families, so they may already have a few referrals lined up. If you don’t want to ask in person, send a simple and short email to the clients who love you and your business.
Don’t Let a Lead Fall Through the Cracks
When someone is considering a new salon, one of the first things that they will do is turn to Google. Your salon’s website listing will be one of the first things that pop up. Potentially, you can have hundreds of web visitors in a day, but all of that web traffic will be for nothing if your inquiring visitors don’t have a way to get in touch with you.
If you don’t have it already, create a contact form on your website. Before giving your salon a call, customers sometimes like to get a few questions our of the way. Without a contact form, a potential client might leave your site and never return. On your website, you may also want to consider offering a free guide or consultation to entice a client further.
A great way to build relationships and acquire business over time is by maintaining a personal or business blog. Through this blog, you can offer free advice, feedback, company updates, etc. Committing to a blog makes you seem more personable, and your clients will soon recognize you are a leader in your industry.
Heavily Use Social Media
One of the most powerful (and free!) marketing tools you can use is social media. With platforms like Facebook, Instagram, and Snapchat, you can create lasting impressions on your followers. Did you get new products? Want to show off an amazing updo? Don’t hesitate to share these updates with your audience. With social media, you will be able to keep engaged with your clients and reach a new pool of potentials.