A challenge that many salon owners run into is the need for more staff. Not just bodies, but people genuinely caring, passionate, and most of all motivated to more than just the minimum requirement. There is a lot of competition out there for staff that possess those qualities, so you will want to improve your odds in any way that you can. Here’s how you can increase your chances and get the best staff possible.
Create a Website That Reflects You and Your Brand
When someone is looking to join your team, one of the first things that they are going to do is check you out online. Is your website reflective of you who are? If you answer is no, it may be time for a serious update. Websites also help to attract clients, so a great site can attract clients and staff if done properly. Make it easy and include a digital survey on your site for potential employees to submit their information and resume.
Have a Structured Training Program
Practice is so important, especially when dealing with something that is so personal like hair or makeup. Your staff may complain about going to classes, but these classes help them learn more and grow. No employee wants to be an assistant forever, so give them the opportunities that will help reach their goals and get them where they want to go. Use seasoned staff to train new team members and subscribe to online webinars if funding education is an issue.
Always Be on the Look Out for New Talent
Recruiting for talent is something you should be doing all the time, not only when you need help. If you wait until the moment that you need help, it will be too late. Both you, your team, and your salon will start to feel the stress. When looking for talent, you want the luxury of time. You need to get to know a potential candidate, from their experience to their personality. You want to cultivate a team member that is consistent with your vision and can be apart of your culture.
Have a Folder of Potentials on File
Whenever you interact with a potential employee who you think hits the marks, get their information and have them fill out an application. Keeping a list of licensed professionals on hand is extremely beneficial. In your folder you are bound to have a few viable candidates that you can call upon when the time is right. Even when you aren’t currently hiring, be sure to maintain a relationship with the people in this file. When it comes time to hire, you will probably have more candidates than what you originally thought.
Culture, Culture, Culture
Make sure that the person you hire fits your culture and the position you are hiring for. Find helpful personality tests at
Remember as an owner and entrepreneur, you need to start delegating. Stop saying “I need to” and instead say “who can fill this position or need.” Your plate is full enough and you can’t do everything yourself, you need a great team to grow and expand.
Here is a list of great interview questions for salon owners to help you find the perfect fit for your team.